Overview
Key facts
Why this Digital Marketing, Social Media and Analytics - An Omnichannel Strategy from the IE - Business School?
Get to know all digital marketing channels
How they work, pros and cons, tools, costs and segmentation capabilities.
Identify your buyer persona
As your most valuable customer segment in order to focus your strategy on it.
Customer journey
Learn the stages in the customer journey, what channels are best used in each of them and why. Design an efficient omnichannel strategy that will maximize profit in the shortest term.
Omnichannel strategy
Execute an omnichannel strategy consisting of seo, sem & social media campaigns, using real money and the most popular tools.
Measure
Measure the economic results of your strategy and optimize it.
Marketing trends
Anticipate to future digital marketing trends and technologies and acquire a competitive advantage over other marketing professionals.
Who is this program designed for?
Marketing professionals
Looking for an update and to gain a deeper understanding of digital marketing channels in order to be able to maximize profit and boost their career.
Executives
Willing to coordinate a marketing team, design a profitable marketing strategy and supervise its execution.
Entrepreneurs
Developing a digital business or a project where digital marketing is key to scale up their growth; who need the knowledge and skills to design a profitable strategy.
Programme Structure
Modules included:
- The Buyer Persona and the Customer Journey
- An Omnichannels Strategy
- Analytics
- The Digital Marketing of the Future
Audience
Lecturers
Key information
Duration
- Part-time
- 2 months
- Flexible
Start dates & application deadlines
- StartingApply anytime.
Language
Delivered
Disciplines
Marketing Business Intelligence Digital Marketing View 3 other Short Courses in Digital Marketing in SpainAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.