Corporate Social Responsibility

Overview

Companies are not only expected to make a contribution to the solution of these problems for the sake of society, they will simply have to do so for their own sake in order to stay competitive in the long run. 

In this Corporate Social Responsibility program offered by Maastricht School of Management you will study this interplay between business and society in a globalised world and explore how companies can meet stakeholder expectations in a manner that balances social, environmental and economic goals.

Through this programme, you will gain practical experience with group project assignments on how to develop "Strategic Corporate Responsibility" programmes. Strategic Corporate Responsibility was first used by Michael Porter as meaning that the internal business goals and objectives (profits, market share, brand equity, etc) are strategically integrated with stakeholders goals and objectives. Porters assessment tools and the instructors experience working on CSR programmes with global leaders such as IKEA and Coca-Cola are used to guide you to develop practical CSR solutions in real market conditions. 

Course objectives

At the end of the course you:

• Will understand the role of business in society and the debate on CSR

• Will have management knowledge about developing and implementing CSR practices and tools in an organisation

• Can apply the new knowledge to analyse an organisation’s CSR strategy and develop appropriate recommendations on how to improve and strengthen this strategy

• Can communicate effectively about the need for a CSR strategy and its implications to different stakeholders

Accreditation

Maastricht School of Management (MSM) is part of the Maastricht University School of Business and Economics (SBE).

SBE has been awarded three prestigious accreditations, AACSB, EQUIS and AMBA, resulting in what is known as the Triple Crown accreditation.