iData - The Markets and Politics of Personalisation

Overview

The digital content we encounter is increasingly contingent on the myriad ways we engage with online platforms and services whether this be social media newsfeeds, videos on Netflix, recommendations on Amazon or search on Google.

Major debates surrounding social big data as it relates to the cultural, economic, and political dimensions of personalisation will be discussed covering key aspects and characteristics involved in the relationship between material infrastructures, digital culture, and personalisation.

What will I achieve?

Upon completion of this iData - The Markets and Politics of Personalisation course at King's College London, students will be able to:

• Interpret the personalised digital ecosystem with a focus on the cultural, political, and economic dimensions of social data.
• Examine and evaluate how digital technologies focused on data personalisation are disrupting organisations and the broader context of governance. 
• Interpret the challenges and impacts of using profiling and automated decision-making.
• Examine (un)acceptable algorithmic profiling practices in the areas of advertising, political advertising, and health.
• Examine some of the key governance challenges posed by processing personal data.
• Evaluate how organisations and policymakers are trying to develop a more trustworthy relationship.