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Overview
Key facts
The mere dissemination of information is often insufficient to convince people to take action. In addition, the growing spread of misinformation, disinformation, conspiracy theories, and rumors through online platforms has become a major challenge in public health activities. University of Basel's Communication, Marketing and Social Media course will introduce participants to social and behavioural communication and change principles, as well as to social marketing approaches in LMICs in practice. Aspects of health communication in classic media and in digital and social media will be discussed.
Programme Structure
Courses include:
- Planning and benchmarks
- Context analysis and formative research
- Audience analysis and segmentation
- Positioning, product, place
- Price, policy and partnerships
- Promotion and priorities
- Communication and message design
- Logic models
- Monitoring and evaluation
Key information
Duration
- Full-time
- 7 days
Start dates & application deadlines
- Starting
- Apply before
-
Language
English
TOEFL® IBT 80
Delivered
On Campus
Disciplines
Film Studies Marketing Media Studies & Mass MediaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
TOEFL® IBT 80
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
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Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Basel and/or in Switzerland, please visit Student Insurance Portal.
Other requirements
General requirements
- All who work or aspire to work in the area of international cooperation for public health at all levels. It is of special interest for (future) leaders and managers addressing the need to link strong business management expertise and a sound education in public health.
Tuition Fee
To always see correct tuition fees
-
International
2850 CHF/fullTuition FeeBased on the tuition of 2850 CHF for the full programme during 7 days. -
National
2850 CHF/fullTuition FeeBased on the tuition of 2850 CHF for the full programme during 7 days.
Living costs for Basel
1615 - 2332 CHF /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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