Overview
Building a strong online presence is essential to getting noticed in the digital age. Videography is an effective way to communicate your brand, build authority and engage with customers. While businesses are eager to set up an attractive profile, many struggle with the complexities of video content creation, given the vast array of video styles, tools and content distribution platforms.
From building a brand persona to finding the right fit for video content, and mastering video techniques, each module in this Video Content Mastery for Business course at Singapore Management University will equip participants with the necessary skills to increase visibility, boost brand profile and connect your business to the hearts and minds of customers.
Learning objectives
- Learn to create a video content strategy
- Be able to create a simple video storyboard
- Understand the basics of video post-production and edit a video project
- Understand vlogging and its importance in businesses
- Understand the nuances and strengths of each social media channel
- Use data to optimise video content and distribution for better engagement
Programme Structure
Modules include:
- Video Content Strategies to Engage Your Audience
- Pre-Production Techniques
- Post Production Techniques
- Mastering Vlogging and Building an Audience
- Leveraging Social Media Channels for Content Marketing
- Mastering Video Content Distribution and Optimising ROI
Key information
Duration
- Full-time
- 18 days
Start dates & application deadlines
- each module has its own intakes
Language
Delivered
Disciplines
Film Studies Digital Marketing View 27 other Short Courses in Digital Marketing in SingaporeAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Singapore Management University and/or in Singapore, please visit Student Insurance Portal.
Other requirements
General requirements
Who should attend:
- Entrepreneurs looking to build an online presence, build authority and connect with customers
- Digital media enthusiasts and marketers who want to harness the power of videography in their marketing and storytelling
- Professionals who want to build their personal brands and tell their story
Tuition Fee
-
International
10464 SGD/fullTuition FeeBased on the tuition of 10464 SGD for the full programme during 18 days. -
National
3139 SGD/fullTuition FeeBased on the tuition of 3139 SGD for the full programme during 18 days.
- Singapore Citizen ≥ 40 years old: $1,219.20
Living costs for Singapore
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.