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Featured byEHL Hospitality Business School
Overview
John Wanamaker, a successful American merchant, once said, "Half the money I spend on advertising is wasted; the trouble is, I do not know which half."
Today's marketers understand customers better, develop more relevant offerings, and monitor marketing performance better because of data and technology.The course's purpose is to build a strong foundation between theories and industry practices in marketing, specifically in distribution.
This Data Driven Marketing course from EHL Hospitality Business School introduces some classic marketing literature to understand the why and update with current marketing practices or the how.Specifically, this course develops students’ mindset from passive distribution to active go-after, from data collection to develop customer relationship, and from distributing service to developing platform community.
In addition, this course introduces and discusses the roles of technology, including voice assistance, augmented reality, and virtual reality in marketing. Lastly, students will apply their marketing knowledge in a simulation and optimize their marketing decisions based on market results.
Course advantages
- The course is composed of recorded videos, exercises, industry insights and readings offering you a solid overview of the current state of the hospitality.
- The content is based on the modules delivered in EHL’s MBA in Hospitality program.
Get more details
Visit programme websiteProgramme Structure
Courses include:
- What is marketing, what is sales. Differences explained
- What is Marketing Myopia
- Customer Driven Marketing Strategy
- Segmentation
- Targeting
- Differentiation
- Positioning
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 1 months
- 8 hrs/week
Start dates & application deadlines
- StartingApply anytime.
More details
We must receive payment at least five days before the start of the course. Late enrollments can be accepted on a case-by-case basis.
Language
English
Delivered
Online
Disciplines
Business Administration Marketing Data Science & Big Data View 3 other Short Courses in Data Science & Big Data in SwitzerlandExplore more key information
Visit programme websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- There are no admission requirements to enroll to this course.
- To enroll, choose the desired intake and fill in your personal details. You will receive an email with the payment link. You are accepted in the course only upon receipt of payment.
Make sure you meet all requirements
Visit programme websiteTuition Fee
To always see correct tuition fees
-
International
2200 CHF/fullTuition FeeBased on the tuition of 2200 CHF for the full programme during 1 months. -
National
2200 CHF/fullTuition FeeBased on the tuition of 2200 CHF for the full programme during 1 months.
Funding
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