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Featured byNational University of Singapore
Overview
What you will study
The Data-driven customer experience course offered by National University of Singapore will enable you to take advantage of data analytics to understand what really matters to a customer. The tools metrics to assess customer touchpoints and data points against which you can track and analyse are included in the programme. This will demonstrate accountability and allow you to better understand, act on and align efforts in customer experience management.
At the end of the course, participants will be able to:
- Understand how to measure customer experience effectively
- Apply analytics to customer journey, customer feedback and review
- Make use of real-time customer data captured online
Programme Structure
The program focuses on:
- Customer Experience and Customer Journey
- Customer Research Methods
- Online Customer Experience
- Workshop: Customer Journey Mapping
- Survey Questionnaire Design
- Workshop: Customer Survey Design
- Customer Data Analytics Methods
- Data Visualisations and storytelling
- Workshop: Survey Data Analysis
- A Primer of Text Analytics
- Workshop: Customer Feedback Analysis
Key information
Duration
- Part-time
- 2 days
Start dates & application deadlines
We did our best, but couldn't find the next application deadline and start date information online.
More details
- Dates: To be scheduled
- Registration will be closed 2 weeks before the course start date, or when the registration has reached maximum capacity, whichever earlier.
Language
English
Delivered
Online
Disciplines
Family & Consumer ScienceAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Professionals and managers who are responsible for customer experience management.
- Basic understanding of data analytics.
Tuition Fee
To always see correct tuition fees
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International
1900 SGD/fullTuition FeeBased on the tuition of 1900 SGD for the full programme during 2 days. -
National
1900 SGD/fullTuition FeeBased on the tuition of 1900 SGD for the full programme during 2 days.
Funding
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