Digital Marketing

Overview

What you will learn

The Digital Marketing course offered by National University of Singapore will help you:

• Perceive how the internet has transformed the way brands engage with consumers, and appreciate the new rules and perspectives;

• Understand how to adapt;

• Embrace the tools and techniques required to succeed in the new media environment;

• Learn to develop and execute digital marketing plans, including aspects such as website building and optimization, development of content scheme, use of social media, advertising, conversion and nurturing leads, and tracking and monitoring;

• Learn the fundamentals and vital concepts of advertising and communication. Gain a sense of how advertising works, and what mechanisms work best for different marketing objectives;

• Learn how to assess and evaluate the performance of digital marketing campaigns through behavioural and attitudinal engagement metrics and measures, and make use of a broad spectrum of digital and consumer analytic tools and techniques;

• Gain an understanding of how analytic techniques and research processes are being refined and re-engineered, in the multi-media environment of marketing and advertising.