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Overview
What you will learn
The Digital Marketing - Optimising Digital ROI course offered by National University of Singapore aims to provide participants with the analytical and quantitative tools required to make profit-maximizing digital marketing decisions across a variety of industries.
Programme Structure
The program focuses on:
- Online Marketing Metrics (CTR, CPM, Conversion etc.)
- Regression Analytics
- Digital Experiments
- Estimating Returns on Investment (ROI)
- Attribution Models
- Allocation of Marketing Resources across Social Media
Key information
Duration
- Full-time
- 1 days
Start dates & application deadlines
- StartingApply anytime.
More details
- Participants are strongly advised to apply at least 2 weeks in advance.
Language
English
Delivered
On Campus
Disciplines
Digital Marketing View 27 other Short Courses in Digital Marketing in SingaporeAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at National University of Singapore and/or in Singapore, please visit Student Insurance Portal.
Other requirements
General requirements
- Consultants, business owners, marketing managers, advertising executives, data analysts.
- This course assumes a basic level of comfort with Microsoft Excel.
- Participants should be able to import data, sort it, and perform simple functions such as addition, multiplication, division, and creating tables.
- All analysis in this course will be done using Excel.
Technological requirements
- Participants will be required to bring laptops to class, and to analyze data in class using Excel.
Tuition Fee
To always see correct tuition fees
-
International
1036 SGD/fullTuition FeeBased on the tuition of 1036 SGD for the full programme during 1 days. -
National
1036 SGD/fullTuition FeeBased on the tuition of 1036 SGD for the full programme during 1 days.
Living costs for Singapore
1878 - 3880 SGD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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