Overview
What you will study
The UK's population is ageing, and this older population is holding an ever increasing percentage of national assets and household spend. So, why do so few organisations - public, private and charitable - not design for what older adults want, rather than what they perceive them to need?
The Designing for an Ageing Population course offered by Royal College of Art aims to provide a unique insight into the ageing marketplace, looking at how to design products, services and experiences that are not limited by the pervasive medical discourse of ageing as decline, frailty and burden.
You will come away from this course with:
- a deep insight of the ageing economy
- an understanding of design thinking and age inclusive design
- a framework to understanding the innovation process
- a tool to evaluate good and bad design
Programme Structure
The program focuses on:
- what drives behaviour and purchase motivation
- the basics of action psychology
- how design has an important role to play in creating healthier, happier lives for all of us as we age
- how to apply innovation methodology and frameworks to create better customer products, services and experiences
- real world applications of innovation and how it is transforming organisations
- creative design techniques
Key information
Duration
- Full-time
- 2 days
Start dates & application deadlines
- StartingApplication deadline not specified.
Language
Delivered
Disciplines
Design View 228 other Short Courses in Design in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Royal College of Art and/or in United Kingdom, please visit Student Insurance Portal.
Other requirements
General requirements
- Executive Directors
- Marketers
- R&D Leads
- Healthy ageing entrepreneurs and innovators
- Directors of customer experience
- Service design leads
- Service planners and commissioners
- Transformation Leads
- Incubator Directors
- Accelerator Directors
- Course leaders
- Students or graduates
Tuition Fee
-
International
900 GBP/fullTuition FeeBased on the tuition of 900 GBP for the full programme during 2 days. -
National
900 GBP/fullTuition FeeBased on the tuition of 900 GBP for the full programme during 2 days.
Living costs for London
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.