Global Marketing

Programme Structure

Courses include:

• Develop and implement the global marketing plan: After analysis of the market research, select products and markets to be targeted.
• Develop and implement the global marketing plan: Develop and select market strategy to maximize sales and profitability.
• Develop and implement the global marketing plan: Develop and implement a marketing budget related to the global activities of the company.
• Coordinate the marketing mix of goods and services to implement the company's marketing plan: Provide products and services for the targeted markets.
• Coordinate the marketing mix of goods and services to implement the company's marketing plan: Implement, monitor, and adjust the company's global pricing strategies.
• Coordinate the marketing mix of goods and services to implement the company's marketing plan: Initiate and manage global promotion strategies in order to support the global marketing plan.
• Coordinate the marketing mix of goods and services to implement the company's marketing plan: Analyze and formulate global distribution strategy for products and/or services.
• Establish and manage global sales activities.