Small Business Marketing

Programme Structure

Courses include:

• Explain the small business marketing and advertising, as well as the impact it has in the age of social media.
• Develop and implement a marketing plan that focuses on effective marketing tactics for your small business.
• Explain how a conversion funnel works and how to use it for e-commerce.
• Describe how social media platforms can strengthen your marketing campaign.
• Identify which social media platforms you should use in your marketing campaigns.
• Describe the world of social media influencers and how best to leverage this type of advertising.
• Identify which social media influencers will benefit your small business's marketing campaign.
• Apply keyword research and search engine optimization (SEO) so that people can find your website easier and boost your web traffic.
• Interpret search engine analytics to recognize which resources are generating successful conversions.