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Overview
What you will study
The Strategic Public Communications - Building Impact and Influence course offered by Dalhousie University content will blend a theoretical overview with a practical application of public communications, focusing on learning by doing – writing, public speaking, media relations and more – on your own and with your peers. Participants will recognize how strategic public communications enables an organization to create and maintain meaningful relationships with its ‘public,’ safeguard its reputation, and communicate effectively in an information-laden society.
Programme Structure
The program focuses on:
- Public Communications
- The Requisite Skills for Public Communications
- Writing: Communication Tactics
- Public Speaking: Speeches & Presentations
- The Key Disciplines of Public Communications
- Internal & External Communication
- Media Relations
- Social Media/Public Communications in the Digital Landscape
- Brand, Image, Reputation Management, Issues Management & Crisis Communication
- The Strategic Elements of Public Communications
- Communication Auditing
- Communication Planning & Strategy
- Corporate Social Responsibility & Public Communications Ethics
- Public Communications’ Fit in an Organization & Individual and Collective Responsibilities for the Public Communications function; Public Communications as a Management Function and a Critical Leadership Skill.
Key information
Duration
- Part-time
- 3 months
Start dates & application deadlines
- Starting
- Apply before
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More details
- We recommend registering no later than 48 hours prior to the start of the course.
Language
English
TOEFL® IBT 35
Delivered
Online
- Self-paced
Disciplines
Public Relations View 9 other Short Courses in Public Relations in CanadaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
TOEFL® IBT 35
Other requirements
General requirements
- There are no prerequisites for this course.
Tuition Fee
To always see correct tuition fees
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International
1045 CAD/fullTuition FeeBased on the tuition of 1045 CAD for the full programme during 3 months. -
National
1045 CAD/fullTuition FeeBased on the tuition of 1045 CAD for the full programme during 3 months.
Funding
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