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Overview
What you will study
There are over 200 million active websites out there and they’re all vying for attention. But here’s a more daunting fact: if you don’t master SEO, your website is the proverbial needle in a haystack. Impossible to find. But not to fear. In this Introduction to SEO course offered by Concordia University Montréal lead by digital pro Tarek Riman, you’ll learn all the basics you need to maximize your reach on the web, like the role of SEO in the marketing mix, SEO stats and terms, what makes good SEO and more.
Programme Structure
The program focuses on:
- Learn the HOWs and WHYs of implementing SEO strategies from the ground up;
- Discuss SEO as part of a business goal and the consumer journey;
- Understand the ranking factors for SEO;
- Perform an SEO audit and create recommendations based on the audit;
- Recognize how web pages are crawled, indexed and ranked by search engines;
- Incorporate social media and content marketing into your SEO strategy;
- Identify how SEO is linked to analytics, coding, KWs, content and more.
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
- StartingApply anytime.
Language
English
Delivered
Online
Disciplines
Web Technologies & Cloud Computing View 34 other Short Courses in Web Technologies & Cloud Computing in CanadaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Anyone working in a startup that’s trying to stand out on the web;
- Entrepreneurs and self-employed workers who want their websites to make it to the top of searches quickly and economically;
- Marketers, marketing managers, media professionals, advertising executives, content writers and web pros who want to promote websites more efficiently and/or broaden their knowledge of search;
- Anyone who wants to learn how to use SEO to build stronger organizations;
- Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization.
Tuition Fee
To always see correct tuition fees
-
International
325 CAD/fullTuition FeeBased on the tuition of 325 CAD for the full programme during 1 days. -
National
325 CAD/fullTuition FeeBased on the tuition of 325 CAD for the full programme during 1 days.
Funding
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