Overview
What you will study
Analytics. It’s a great buzzword. But it’s not going to get you an interview for a job as a digital data analytics expert. What you need is a solid understanding of how to use data to build platforms, tools, products and interfaces that achieve your business goals. And this Understanding Digital and Web Analytics to Thrive course offered by Concordia University Montréal with industry pro Thomas Weiler is a great place to start. Here, you’ll learn to demystify analytics so you can ask better questions, identify and measure KPIs, and build plans in line with your objectives.
Programme Structure
The program focuses on:
- Understand the basics of digital analytics: what is it and how can it help you measure and optimize your digital performance to achieve superior results;
- Familiarize yourself with key tools and measurements essential for building strong performance plans.
- Apply your learning practically to build custom dashboards and engage in peer exchanges to enhance your digital analytics game.
- Emerge with a foundational understanding that can be actively applied in your own business context.
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
Language
Delivered
Disciplines
Web Technologies & Cloud Computing View 34 other Short Courses in Web Technologies & Cloud Computing in CanadaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Tech product owners and managers, business analysts, e-commerce or web leads, corporate strategists, front end/back end developers and marketing professionals.
- Entrepreneurs who want to analyze their own performance data.
- Newcomers to the field or anyone with a basic understanding of analytics.
- Students of data analytics who want to broaden their understanding of these concepts.