Overview
What you will study
In this Introduction to Google Analytics 4 workshop offered by Concordia University Montréal , you'll learn the fundamentals of this vital tool, one of the most in-demand job skills in the next 10 years. Read and analyze data, customize reports based on specific business and marketing needs, develop and optimize marketing campaigns... these are just a few of the hands-on skills you'll gain.
Programme Structure
The program focuses on:
- Learn how to navigate, create, customize and use Google Analytics for companies, clients, start-ups and personal projects;
- Manage and optimize search, social and digital marketing campaigns more effectively and efficiently using Google Analytics;
- Get an overview of Google Analytics 4, what you need to know and how to get started;
- Use Google Analytics effectively as a tool to aid in your business and marketing decision-making.
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
Language
Delivered
Disciplines
Web Technologies & Cloud Computing View 34 other Short Courses in Web Technologies & Cloud Computing in CanadaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Anyone who wants to understand how Google Analytics works.
- Anyone who wants to improve the effectiveness of and drive more traffic to a website.
- Marketers, PR professionals, entrepreneurs, business-owners and others who want to make concrete use of Google Analytics.
- Website design students or others who want to improve their marketability or job-search prospects.
- Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization.