Overview

What you will study

As an advertising tool, Facebook is incomparable. Today, it reaches 2.74 billion people around the globe. That’s 60% of the world’s social-networking population. But if you’re not using it effectively, you’re wasting your time. You’re also missing out on a giant business opportunity. But don’t worry. The Leveraging Facebook Insights and Analytics for Success course offered by Concordia University Montréal led by industry expert Tarek Riman will help with that.

Programme Structure

The program focuses on:

Use Facebook data to improve your marketing and advertising;

Understand what Facebook tracks and why it matters;

Measure and use Facebook analytics to influence your decision-making and strategies;

Learn how to incorporate data derived from sources other than Facebook into your analyses;

Gain better understanding of Facebook’s ad-campaign structure;

Create a successful Facebook ad campaign for your business and measure its performance.

Key information

Duration

Part-time
- 1 days

Start dates & application deadlines

We did our best, but couldn't find the next application deadline and start date information online.

Language

English

Delivered

Online

Disciplines

Web Technologies & Cloud Computing Data Analytics View 34 other Short Courses in Web Technologies & Cloud Computing in Canada

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Web-marketing and advertising professionals, social-media specialists and content marketers who want to maximize their use of Facebook tools.

Start-ups who want to optimize their online presence and success.

Beginners and students who want to learn more about this vital social-media tool.

Tuition Fee

Funding

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Leveraging Facebook Insights and Analytics for Success

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