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Overview
What you will study
When it comes to evaluating the effectiveness of digital tools, products and platforms, the numbers don’t speak for themselves. Sorry, they don’t. If you really want to optimize online performance and achieve results, you’ll need a keen understanding of multi-variables and an optimized approach to A/B testing. And guess what? That’s exactly what you’ll get in this Optimize Your Online Performance with A-B Testing and Multi-Variables course offered by Concordia University Montréal with industry pro Thomas Weiler. At the end of it, you’ll have an enhanced analytics game that’s ready to generate results.
Programme Structure
The program focuses on:
- Understand the basics of A/B testing and multi variables: how and when to use them to derive specific types of information;
- Learn how targeted testing goes beyond basic analytics;
- Define metrics and testing approaches to obtain accurate, actionable results;
- Develop foundational knowledge of A/B testing tools and learn how to implement an efficient optimization process in your organization;
- Participate in fruitful evaluation and exchange with other participants to push your understanding further.
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
You can apply for and start this programme anytime.
More details
- Workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office.
Language
English
Delivered
Online
Disciplines
Web Technologies & Cloud Computing View 34 other Short Courses in Web Technologies & Cloud Computing in CanadaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Product sales, marketing and communications teams who want to optimize their online effectiveness.
- Entrepreneurs who want to optimize their own online presence and effectiveness.
Tuition Fee
Funding
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