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Overview
What you will study
Industry expert Tarek Riman will provide you with a snapshot of the major social channels, their benefits, their respective strengths and weaknesses, the consumer journey and the role they can play in the overall Social Media Marketing Strategy.
This Maximize Your Social Media Strategies workshop offered by Concordia University Montréal will also introduce ways to capitalize on Publishing, Targeting, Automation and Cross-posting. A key part of this workshop will be working towards setting up and optimizing a social media editorial calendar across several marketing channels, taking into account consumer journeys, timing, seasonality, trends, best practices, hashtags and more.
Programme Structure
The program focuses on:
- Understand the importance of Social Media Marketing for any size business;
- Grasp the difference between Owned vs Free channels;
- Obtain an overview of measuring social media performance;
- Learn how to capitalize on Publishing, Targeting and Cross-posting
- Learn how to implement, optimize and set up a Social Media Editorial calendar;
- Understand the strengths and weaknesses of a Platform strategy;
- Learn how to capitalize on the Consumer Journey in your social media strategy.
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
You can apply for and start this programme anytime.
More details
- They can be offered on the date of your choosing, remotely or in your office.
Language
English
Delivered
Online
Disciplines
Strategic Management Digital Media View 59 other Short Courses in Strategic Management in CanadaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Employees working in marketing and communications;
- Business owners and managers;
- Team leads;
- Anyone who is looking to step up their social media game;
- Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization.
Tuition Fee
Funding
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