Digital Marketing for Business

Overview

Key facts

• Learn the fun­da­men­tals of dig­i­tal mar­ket­ing, includ­ing eCom­merce and Shopi­fy, under­stand the impact of an online pres­ence as you study risk and cri­sis man­age­ment, and find out how to com­mu­ni­cate these impacts to both exter­nal and inter­nal stakeholders. The program in Digital Marketing for Business is offered by University of Alberta. 
• Con­sist­ing of three online cours­es, this pro­gram is designed for learn­ers who need to bet­ter under­stand the land­scape of dig­i­tal mar­ket­ing as it relates to grow­ing their busi­ness. 
• The micro­cre­den­tial will be par­tic­u­lar­ly rel­e­vant to busi­ness own­ers, man­agers, entre­pre­neurs, not-for prof­its, tra­di­tion­al mar­keters want­i­ng to upskill, and work­ers look­ing to re-skill into the rapid­ly grow­ing field of dig­i­tal marketing. 
• These cours­es can be applied toward the Dig­i­tal Mar­ket­ing Cer­tifi­cate and the Social Media Cer­tifi­cate for those inter­est­ed in pur­su­ing fur­ther pro­fes­sion­al development.