Digital Marketing

Overview

Key facts

• A spe­cial cap­stone project allows par­tic­i­pants to inte­grate the the­o­ry, meth­ods, con­cepts, and tools they learned in the pre­vi­ous cours­es and apply them to a real-world dig­i­tal mar­ket­ing project.

• This pro­gram in Digital Marketing Cer­tifi­cate at University of Alberta is aimed at learn­ers look­ing to get into the field of mar­ket­ing, stay rel­e­vant in a cur­rent posi­tion, change careers, or help their own busi­ness grow. Whether you are new to the field or have an exist­ing back­ground in mar­ket­ing, you will ben­e­fit from learn­ing direct­ly from indus­try lead­ers about cur­rent approach­es and tools, as well as keep­ing up-to-date with the most recent trends.