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Overview
What you will study
The Intro to Marketing course offered by Concordia University Montréal will help you learn about the critical components of marketing or the situations in which a marketing manager must thrive. You'll learn about strategic marketing planning, decision-making, market segmentation and positioning. You will lay the foundation for continued studies in marketing.
Programme Structure
The program focuses on:
- Develop and implement a marketing plan;
- Respond to changing and evolving business-related situations with appropriate marketing strategies;
- Narrowly define a desired target market;
- Effectively position an organization's offer;
- Develop marketing communication skills.
Key information
Duration
- Part-time
- 2 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
Language
English
Delivered
Online
Disciplines
Marketing View 24 other Short Courses in Marketing in CanadaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Anyone who wants to learn the essentials of marketing and online marketing.
- Students who want to work in marketing, advertising, promotions, retail or sales, or pursue studies in those areas.
- Entrepreneurs who want to market their products or services.
- Students moving onward to an academic path in marketing.
- Employees in marketing, communications or sales who want to refresh their skills or open new horizons.
- Small-business owners or association members who manage their own marketing and communications.
Tuition Fee
To always see correct tuition fees
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International
1100 CAD/fullTuition FeeBased on the tuition of 1100 CAD for the full programme during 2 months. -
National
1100 CAD/fullTuition FeeBased on the tuition of 1100 CAD for the full programme during 2 months.
Funding
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