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Overview
What you will learn
By the end of this Google Ads (AdWords) Management course offered by University of Sydney , you should be able to:
- setup and efficiently manage your Google Ads (AdWords) campaigns
- increase targeted traffic and leads through your websites
- improve the performance of your existing Google Ads campaigns
- increase conversions for leads and ecommerce goals
- lower your average Cost-Per-Click
- reduce your current Google Ads cost per customer acquisition.
Programme Structure
The program focuses on:
- The pros and cons of Google Ads (AdWords)
- Key Features & Terminology Used
- The Google Ads Account Hierarchy
- Planning and creating effective campaigns
- The role of AdGroups
- Researching and using Keywords & Match Types
- Creating Great Adverts & Landing Pages
- Conversion tracking methods
- Integrating Google Analytics with Google Ads
- Reviewing & Understanding Reports
- Optimising your campaigns
- Keyword Performance & Quality Score
- Measuring & testing Ads
- Using the Google Display Network (inc Remarketing)
- Overview of Google Ads Editor
Key information
Duration
- Full-time
- 1 days
- Part-time
- 2 days
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
Language
English
Delivered
On Campus, Online
Disciplines
Web Technologies & Cloud Computing Advertising View 42 other Short Courses in Web Technologies & Cloud Computing in AustraliaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Sydney and/or in Australia, please visit Student Insurance Portal.
Other requirements
General requirements
- CRICOS Number: 0026A
- Suitable for business owners, marketing, advertising & business development professionals or webmasters who want to promote their business to people searching online.
- Some familiarity with Google Ads (AdWords) is recommended, but not essential.
Tuition Fee
To always see correct tuition fees
-
International
520 AUD/fullTuition FeeBased on the tuition of 520 AUD for the full programme during 1 days. -
National
520 AUD/fullTuition FeeBased on the tuition of 520 AUD for the full programme during 1 days.
- Face-to-face: $520.00
- Online: $490.00
Living costs for Sydney
1882 - 3547 AUD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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