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Overview
What you will learn
By the end of this Digital Strategy Course for Experienced Marketers offered by University of Sydney , you should be able to:
- map a potential customer’s digital journey with your business or brand
- describe the current digital landscape and the channels that can provide opportunities to reach and engage with your customers
- audit current digital marketing activities
- create an Omni-channel digital marketing plan that clearly identifies lead channels and support channels
- identify KPIs to measure the effect of your digital marketing strategy’s impact
- build a cohesive digital marketing strategy aligned to business goal
- create effective tracking and measurement systems to understand your ROI and attribution
- present effective and informative reporting that is inclusive and clear for all stakeholders
Programme Structure
The program focuses on:
- A review of the current digital landscape
- Digital marketing strategies
- Using auditing tools and analytics to define and refine your strategy
- The key attributes of a successful digital marketing strategy
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
- StartingApply anytime.
Language
English
Delivered
Online
Disciplines
Strategic Management Digital Media View 34 other Short Courses in Strategic Management in AustraliaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- CRICOS Number: 0026A
- Suitable for business owners and marketing professionals in medium to large scale organisations. Owners of start-ups and small businesses who have some marketing experience are also welcome. The curriculum will be adapted to accommodate varying experience levels, sectors, and industries based on class attendance.
Tuition Fee
To always see correct tuition fees
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International
470 AUD/fullTuition FeeBased on the tuition of 470 AUD for the full programme during 1 days. -
National
470 AUD/fullTuition FeeBased on the tuition of 470 AUD for the full programme during 1 days.
Funding
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