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Overview
What you will learn
By the end of this Strategic Marketing Planning course offered by University of Sydney , you should be able to:
- develop and write a well thought through strategic marketing plan for your business or organisation, including online and offline marketing
- review a wide range of marketing models and tools that facilitate better planning
- develop clear and business focused marketing objectives
- articulate a vision and goals for your brand or marketing responsibility
- identify the latest marketing trends, both on and offline, and how they could apply to your role or organisation
- think more strategically in a range of marketing scenarios
Programme Structure
The program focuses on:
- Strategic planning background
- Why plan
- Brief review of marketing, branding and differentiation
- Developing your own brand essence (exercise)
- Segmentation – identifying an attractive market gap
- How to write a strategic marketing plan
Key information
Duration
- Full-time
- 1 days
- Part-time
- 1 days
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
Language
English
Delivered
On Campus, Online
Disciplines
Marketing Strategic Management View 42 other Short Courses in Marketing in AustraliaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Sydney and/or in Australia, please visit Student Insurance Portal.
Other requirements
General requirements
- CRICOS Number: 0026A
- Anyone wanting to learn how to plan and write focused and effective marketing plans.
- Anyone who has attended Marketing Course: Level 1 and Marketing Course: Level 2, has completed an undergraduate marketing degree, or has some experience working in a marketing role.
- Marketers from a range of environments, including product, services, business to business (B2B), government and not-for-profit.
- Marketers from a range of sizes from SMEs (small to medium enterprises) to corporates.
- Anyone with hands-on marketing responsibilities, wanting to improve their theoretical knowledge, particularly around marketing planning.
Tuition Fee
To always see correct tuition fees
-
International
520 AUD/fullTuition FeeBased on the tuition of 520 AUD for the full programme during 1 days. -
National
520 AUD/fullTuition FeeBased on the tuition of 520 AUD for the full programme during 1 days.
- Face-to-face: $520.00
- Online: $470.00
Living costs for Sydney
1882 - 3547 AUD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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