Overview
What you will study
The use of the segmentation, targeting and positioning (STP) model represents a shift away from the traditional marketing model that focused on product differentiation to a deeper awareness of the consumptive behaviour of consumers. Market segmentation involves identifying the various potential target audiences for a company's product or brand. There are many ways to segment a market including segmentation according to age, gender, purchasing habits or hobbies. Market targeting involves directing and crafting a company's product or brand to a particular audience. Product positioning involves the distribution and promotion of the product to the chosen segment. This Segmentation, Targeting and Positioning in Strategic Marketing course offered by CQUniversity Australia will explore this subject.
Programme Structure
The program focuses on:
- Identify the most popular marketing models used in modern business practices
- Discuss how market segmentation involves identifying the various potential target audiences for a company's product or brand
- Outline how product positioning involves the distribution and promotion of the product to the chosen segment
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
Language
Delivered
Disciplines
Marketing View 39 other Short Courses in Marketing in AustraliaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- CRICOS: 00219C
- There are no specific entry requirements to enrol in this micro-credential, however, it is relevant to anyone who would like to complete studies in this field, in a flexible and self-paced environment.
- Our micro-credentials are available for anyone to access. You do not have to be a CQUniversity student.