4.2 Read 119 reviews
Featured byUniversity of Derby
Overview
Key facts
The latest trends in marketing and consumer behaviour are discussed.This course discusses the ways companies can stay customer-focused and competitive and will introduce you to the application of marketing tools and plans in a business environment. It explains the role and function of marketing and how marketing activities can be applied in practice.
University of Derby's Introduction To Marketing programme will teach you more about this topic.
Programme Structure
Courses include:
- to modern marketing concepts
- Analysing the marketing environment
- Market segmentation, targeting and positioning
- Marketing orientations and strategies
- Service marketing
- Marketing mix and extended mix
- Marketing plan evaluation
- Marketing ethics
Key information
Duration
- Part-time
- 3 months
Start dates & application deadlines
- StartingApply anytime.
Language
English
Credits
20 alternative credits
Delivered
Online
Disciplines
Marketing View 90 other Short Courses in Marketing in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
You will need A-levels or equivalent qualifications such as a BTEC certificate or diploma, an international baccalaureate, OU credits, an access to HE diploma, Scottish highers or Irish leaving certificate.
We’ll also consider all the information that you include in your application, including evidence of any relevant experience which demonstrates you have the potential to succeed on this online learning course.
Tuition Fee
To always see correct tuition fees
-
International
875 GBP/fullTuition FeeBased on the tuition of 875 GBP for the full programme during 3 months. -
National
875 GBP/fullTuition FeeBased on the tuition of 875 GBP for the full programme during 3 months.
Funding
Improve page content