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Overview
Key facts
It explores how organisations can take innovative and integrated approaches to marketing planning, drawing from current trends and challenges of an ever-changing marketplace. The course provides the knowledge and skills that enable effective decision-making at all stages of the marketing planning process. You will develop an understanding of the critical role that marketing plays in achieving organisational objectives. Businesses can obtain a sustainable competitive advantage through an in-depth understanding of the industry and competition.
University of Derby's Strategic Marketing programme will teach you more about this topic.
Programme Structure
Courses include:
- Strategic marketing as a management process and tool
- Marketing ethics dilemmas
- Audit of the external and the internal environments
- The role of stakeholders
- Marketing data
- Identifying consumer and target market(s)
- Formulating marketing goals and objectives
Key information
Duration
- Part-time
- 3 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
Language
English
Credits
20 alternative credits
Delivered
Online
Disciplines
Marketing Strategic Management View 68 other Short Courses in Strategic Management in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
You will need to have a HND, foundation degree or equivalent qualification in a business-related field or 240 credits from a business-related qualification. Other professional business qualifications that equate to a HND level may be considered eg BTEC level 5, CMI level 5, Edexcel level 5, CIMA (Chartered Institute of Management Accountants).
Tuition Fee
To always see correct tuition fees
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International
875 GBP/fullTuition FeeBased on the tuition of 875 GBP for the full programme during 3 months. -
National
875 GBP/fullTuition FeeBased on the tuition of 875 GBP for the full programme during 3 months.
Funding
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