Overview
In The Strategy of Content Marketing course offered by Coursera in partnership with UC Davis, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
Skills you'll gain
- Management
- Writing
- Content Marketing
- Copywriting
Get more details
Visit programme websiteProgramme Structure
Course structure:
- The Strategic Context (7A Framework)
- Overview of the 7A Framework
- The First 2 A's of the Framework: Agility & Authenticity
- Stealing Headlines for Attention
- Capturing Audience Attention
- Actions Steps 1, 2, 3
- Call-to-Action & Risk Reversal
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 1 months
- 6 hrs/week
Start dates & application deadlines
Language
Delivered
Disciplines
Marketing View 159 other Short Courses in Marketing in United StatesExplore more key information
Visit programme websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Intermediate level
- No previous experience necessary
Make sure you meet all requirements
Visit programme websiteTuition Fee
-
International
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months. -
National
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months.
You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.