Introduction to Business

Overview

This Introduction to Business course offered by Coursera in partnership with University of California Irvine is intended for novice business professionals seeking to develop management, leadership, finance, and digital marketing skills with the ultimate goal of preparing learners to operate or participate in the operation of a business. Throughout the three courses, learners will cover people management, the key features of leadership, strategic planning, search engine strategies, reputation management, content creation, common financial statements, cash flow, and expense management.

Applied Learning Project

Learners will create three unique final projects for this specialization including a strategic planning session agenda, written strategy concerning statements of cash flow and ratios, and digital marketing strategy recommendations. These projects are an opportunity to apply concepts learned in each of the courses.

What You Will Learn:

• Determine content that resonates with consumers and how businesses can differentiate themselves in competitive markets with that content.

• Utilize critical financial information to help run and grow a business while managing cash flow and expenses.

• Explore business growth best practices, including the basics of management, employee leadership development, and strategic planning.

Skills You Will Gain:

• Storytelling

• Leadership Style

• Strategic Planning

• Engagement

• Expense Control