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Overview
Within Communications and Marketing course from University of Warwick the you will learn how to understand and research market contexts, analyse competitive market positions and how to design effective marketing strategies and tactics. In the communication topics of the module, you will learn about the ways in which communication has changed in the digital world and about how to communicate effectively to reach a range of different stakeholders.
Learning Outcomes
The main learning outcome of this course is that students will become familiar with and develop the ability to confidently manage in the new world of communications and marketing.
Students will:
- Understand the application of modern marketing and communication techniques in a wide range of business and professional situations
- Understand how business and professional objectives can be achieved using modern communications and marketing techniques
- Understand how new business models evolve and how they may require adoption of new communications and marketing techniques
- Be able to apply their learning to development of professional careers and to advancing organisational performance
Get more details
Visit programme websiteProgramme Structure
The topics to be covered include:- What is Marketing? The Marketing Environment
- Consumer Behaviour
- Marketing Research
- Segmentation, Targeting and Positioning
- Branding
- Products, Services and Innovation
- Pricing and Channels
- Promotion and Communicating Value
- Digital Marketing
- Planning and Budgeting
- Relationships and Responsibility
Check out the full curriculum
Visit programme websiteKey information
Duration
- Full-time
- 15 days
Start dates & application deadlines
- Starting
- Apply before
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Language
English
Credits
3 alternative credits
3-4 credits (US) 7.5 ECTS points (EU)
Delivered
On Campus
Disciplines
Communication Studies Marketing View 57 other Short Courses in Communication Studies in United KingdomExplore more key information
Visit programme websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Warwick and/or in United Kingdom, please visit Student Insurance Portal.
Other requirements
General requirements
- There are no prerequisites for this course. This course is open to students studying any discipline at University level.
- We welcome individuals from all backgrounds, including students who are currently studying another subject but who want to broaden their knowledge in another discipline.
- Students should also meet our standard entry requirements and must be aged 18 or over by the time the Summer School commences and have a good understanding of the English language.
Make sure you meet all requirements
Visit programme websiteTuition Fee
To always see correct tuition fees
-
International
3150 GBP/fullTuition FeeBased on the tuition of 3150 GBP for the full programme during 15 days. -
National
3150 GBP/fullTuition FeeBased on the tuition of 3150 GBP for the full programme during 15 days.
For any students in full-time education at any University or College worldwide: £2350
Living costs for Coventry
656 - 1057 GBP /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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