Overview
Various Hanze UAS schools with a focus on business have joined forces to develop the programme Doing Business in Europe. This first-class Summer School takes you on a journey through the European world of business. In order to provide the broadest of information, the programme covers general and specialized subjects, covering the full range of international business topics. The classes are combined with extensive social activities and business trips to multinationals.
The course focuses on topics related to international business and marketing and on how to apply this to specific EU countries. The course is perfect for internationally oriented students who'd like to find out more about the functioning of the EU and how this affects the way business is done in its member states.
Programme Structure
Upon finishing the programme, you will be able to:
- Understand the multifaceted world of European business
- Explain and apply various marketing and market entry theories used in business in Europe
- Discuss the complex legal, political and financial nature of the European Union
- Reflect on the cultural differences that make Europe so diverse
- Apply relevant sales and intercultural skills as well as market entry techniques in the context of doing business in Europe
- Write and present a market entry plan for penetrating a European market
Key information
Duration
- Full-time
- 17 days
Start dates & application deadlines
- Starting
- Apply before
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Language
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Credits
Delivered
Disciplines
Marketing International Business Digital Marketing View 6 other Short Courses in Digital Marketing in NetherlandsAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
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Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Hanze University of Applied Sciences, Groningen and/or in Netherlands, please visit Student Insurance Portal.
Tuition Fee
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International
1250 EUR/fullTuition FeeBased on the tuition of 1250 EUR for the full programme during 17 days. -
EU/EEA
1250 EUR/fullTuition FeeBased on the tuition of 1250 EUR for the full programme during 17 days.
- The tuition fee is €1250. With housing, transportation and added extras, the total cost of the Summer School will be between €2000 and €2750.
Living costs for Groningen
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.